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B2B Lead Generation Services

Service Proposal

Prepared by Elvis Ekoigiawe · Digital Elixir Ltd. (RC: 1482355)
August 2026 · Confidential · Valid 14 Days
Prepared by: Elvis Ekoigiawe
Date: August 2026
Valid for: 14 Days

1. About Elvis Ekoigiawe

15+
Years of Mastery
90+
Projects Delivered
30+
Countries Served
2007
Founded
THE OPERATIVE

This didn't start as a business plan. In 2007, Elvis Ekoigiawe taught himself HTML, PHP, and the fundamentals of how search engines index a page — building sites informally for anyone who would let him. By 2011, that self-taught discipline had become full-time commercial work: SEO consulting and web development, learned in production, not in a classroom.

In 2017, the practice was formally incorporated with Nigeria's Corporate Affairs Commission in Abuja. What has not changed since is the model: founder-led, not scaled into an agency with account managers between the strategist and the work. Every engagement — whether it's a family office in Geneva, a museum in London, or an energy firm in Abuja — gets the same senior mind that has been doing this for 15+ years.

Today, B2B Agency Nigeria (a brand of Digital Elixir Ltd.) deploys that same rigour into a specialist discipline: building predictable B2B lead generation engines for ambitious Nigerian and West African companies. No juniors. No templates. No vanity metrics.
VERIFIED CLIENT ENGAGEMENTS
MoMCAAL
Museum of Modern & Contemporary African Art
London, UK
Paul Andrew & Cie
Wealth Advisory & Family Office
Geneva / London
Carbon London
Luxury Automotive & Carbon Craft
London, UK
AllMart Nigeria
E-Commerce Marketplace
Lagos, Nigeria
Komani Energies
Sustainable Power Systems
Abuja, Nigeria
IDRInstitute
Dispute Resolution & Research
Abuja, Nigeria

2. Our Services

Three independent services. Each may be engaged separately. All prices are VAT inclusive.

SERVICE 01
Ideal Customer Profile (ICP) Development
₦268,750
WHAT YOU RECEIVE
Primary ICP definition — industry, company size, revenue band, geography, and technology stack
3–5 detailed buyer persona profiles — job titles, seniority levels, pain points, and trigger language
Competitor ICP analysis — who your competitors target and where the untapped white space sits
Industry prioritisation matrix — sectors ranked by conversion likelihood and deal value
Account scoring criteria — how to qualify and rank inbound leads against your ICP
PRICING
₦250,000
Base price
+ ₦18,750 VAT (7.5%)
₦268,750
Total (VAT Inclusive)
DELIVERY
5 Business Days
SERVICE 02
Lead Generation Pilot Programme
₦268,750
✅ RISK-FREE TEST OF SERVICE QUALITY
The pilot programme exists for one reason: to prove what we can do before you commit to the full campaign. You receive a real, live outreach campaign targeting real decision-makers — with full transparency on every metric.
500 verified decision-maker leads
Dedicated sending infrastructure — Gupshup-branded secondary domain, 2 authenticated mailboxes
Full SPF / DKIM / DMARC configuration
3-day inbox warmup protocol
Personalised 3-step outreach sequences
20 days of full campaign execution
PRICING
₦250,000
Base price
+ ₦18,750 VAT (7.5%)
₦268,750
Total (VAT Inclusive)
DURATION
20 Days

3. Pricing Overview — Full Campaigns

The 130-day full engagement is structured as three consecutive phases.

OPTION A — 5 DOMAINS / ~750-1,000 EMAILS PER DAYAMOUNT
Lead Acquisition
10,000 verified ICP-matched contacts
₦2,250,000
Infrastructure Setup
Domain procurement · mailbox configuration (one-time)
₦525,000
Domain & Mailbox Tooling
5 domains · 10 mailboxes · sending platform (130-day flat fee)
₦735,000
Subtotal₦3,510,000
VAT @ 7.5% (inclusive)₦263,250
TOTAL — OPTION A (VAT INCLUSIVE)₦3,773,250
OPTION B — 7 DOMAINS / ~1,050-1,400 EMAILS PER DAYAMOUNT
Lead Acquisition
10,000 verified ICP-matched contacts
₦2,250,000
Infrastructure Setup
Domain procurement · mailbox configuration (one-time)
₦525,000
Domain & Mailbox Tooling
7 domains · 14 mailboxes · sending platform (130-day flat fee)
₦1,013,000
Subtotal₦3,788,000
VAT @ 7.5% (inclusive)₦284,100
TOTAL — OPTION B (VAT INCLUSIVE)₦4,072,100
PAYMENT TERMS
100% on proposal acceptance
Invoice issued within 1 hour of approval.

COMPANY ACCOUNT
Digital Elixir Ltd.
Account: 0355435912 · GTBank